HANDLING OF PERSONAL DATA ACCORDING TO GDPR
At Hotel Esplanade, we process personal data relating to users, customers, and members who use our services. We are committed to protecting your privacy and comply with applicable legislation designed to safeguard individuals.
Hotel Esplanade is the data controller for the processing of personal data on this website. Contact details can be found under the “Contact Us” section at the top of this page.
“Personal data” refers to any information that can directly or indirectly be linked to a living individual.
This Privacy Policy applies solely to customers of Hotel Esplanade and users of Hotel Esplanade’s website.
Hotel Esplanade primarily uses personal data to administer, provide, develop, and maintain our services, process bookings, enhance your experience, and personalise our communication with you. Please read this Privacy Policy carefully to understand how and for what purposes we process your personal data.
By providing your personal data and accepting applicable terms, you consent to the processing of your personal data as described in this Privacy Policy. Where required by law, we will request more specific consent.
This Privacy Policy sets out the basis on which we process personal data that you provide to us or that we collect about you.
We may update these terms from time to time. Any changes will be published on our website, and we recommend that you review this page regularly. If you provide personal data relating to other individuals, you are responsible for ensuring that Hotel Esplanade may process such data in accordance with applicable terms.
Use of Hotel Esplanade’s Website
By using our website, you accept that Hotel Esplanade collects, processes, stores, and otherwise uses your personal data in order to provide the products and services available through the website, including through partners.
For individuals under the age of 18, parental or guardian consent is generally required for the registration and processing of personal data. By accepting these terms, you confirm that you are either over 18 years of age or have obtained such consent. Hotel Esplanade reserves the right to verify this consent.
Hotel Esplanade may engage third-party service providers to perform functions such as marketing, updating customer data, and technical website services. These providers may, where necessary, have access to personal data solely for the purpose of performing services on behalf of Hotel Esplanade.
All personal data is handled with the utmost care. Third parties may only use personal data to carry out tasks on behalf of Hotel Esplanade.
We may disclose personal data to authorities, such as law enforcement agencies, where required for the investigation of a crime or where we are otherwise legally obliged to do so.
Hotel Esplanade does not normally transfer personal data outside the EU/EEA. However, in cases where we use service providers located outside the EU/EEA, or where necessary to fulfil our contractual obligations, such transfers may occur. In these cases, we ensure appropriate safeguards are in place in accordance with applicable law to protect your data.
By accepting this Privacy Policy, you consent to such transfers of personal data, both within and outside the EU/EEA.
You also consent to your data being used for marketing segmentation purposes. Any sharing of such information with third parties for marketing purposes will always be anonymised.
You have the right to request information about the personal data we hold about you. You may also request correction or deletion of your data. Requests can be sent by email to: patricia@hotelesplanade.se
Purposes of Processing Personal Data
Hotel Esplanade collects and processes personal data for various purposes depending on the services you use.
We use personal data to:
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Administer, provide, develop, and maintain our services
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Process bookings and service orders
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Communicate with you via SMS or email regarding booking status and relevant information before, during, and after your stay
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Diagnose technical issues and contact you in case of booking-related problems
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Analyse and improve the quality and user experience of our services
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Personalise communication and offers based on your preferences and usage
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Analyse statistics and user behaviour
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Enhance your experience in ways we believe may be of interest to you
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Market our services and products, including behavioural marketing
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You have the right at any time, free of charge, to object to the processing of your personal data for marketing purposes or withdraw your consent. You can do so by contacting: patricia@hotelesplanade.se.
Please note that even if you withdraw consent, we may continue processing your data where there is another legal basis, such as fulfilling a contract.
We also use personalisation in social media communication and online advertising. Cookies are used for analytics and personalisation. Please refer to our cookie policy for more information.
Data Collection via Online Travel Agencies (OTA)
When you book through an Online Travel Agency (OTA), such as Booking.com or Hotels.com, you provide your personal data directly to that provider. They are responsible for processing your data in accordance with their own privacy policies.
Once a booking is completed, certain personal data is shared with the hotel to confirm the reservation.
If you book through a travel agency, you provide your personal data directly to that agency, which processes the data in its own operations. The agency may identify you, for example, via your booking reference.
Hotel Esplanade is not responsible for how third parties process personal data that you provide directly to them.
Communication
When you make a booking, we use your personal data to send booking confirmations, important information regarding your stay, and relevant offers. These communications are sent to the email address provided at the time of booking.
After your stay, we may send a survey to gather feedback and improve our services, as well as a follow-up thank-you message.
Before and during your stay, we may also send important information via SMS to the mobile number provided at booking.
Data Retention
Hotel Esplanade follows industry standards for data retention.
We store personal data collected in our customer database. The same data may be stored in different systems for different purposes.
This means that data deleted from one system may remain in another where it is still required, either based on consent or for a different legitimate purpose.
Personal data is deleted or anonymised in accordance with applicable law when it is no longer necessary for the purpose for which it was collected.
Security Measures
Hotel Esplanade continuously implements technical and organisational measures to ensure secure processing of personal data, in line with the principles of “data protection by design and by default.”
We regularly assess risks and take appropriate actions to mitigate them. Our staff receive ongoing training in data protection.
If you have any questions regarding how we work with data protection under GDPR, please feel free to contact us.
For more information, please visit the website of the Swedish Authority for Privacy Protection: